By Linda Bustos Shoppable video isn’t new (Get Elastic first covered Youtube’s efforts to So is shoppable video a flop, or is it just underrated? Why shoppable video makes sense Leverage existing content (including still images), turn them into transactional…
By Linda Bustos Required for effective personalization is knowing thy visitor. You can infer intent by referral campaigns and keywords, on-site searches, site navigation, wishlist activity and cart contents. Or segment customers based on profile information, device type, geolocation, new…
By Cara Harshman Smart marketers know that Pinterest is a valuable social media channel. In fact, one study found that Pinterest drives more traffic to media websites than Twitter, LinkedIn, Reddit, and Google+ combined. The referral traffic opportunity from Pinterest…
By Linda Bustos Click to enlarge infographic Highlights 42% of ecommerce players have invested significantly in mobile 30% of ecommerce players have invested significantly in omnichannel 28% of ecommerce players have invested significantly in retargeting 27% of ecommerce players have…
By Linda Bustos According to the e-tailing group’s 2014 Annual Merchant Survey, the trend is towards higher reported cart abandonment behavior compared to 2013. It’s roughly 50/50 split among the 100 retailers studied who enjoy sub-50% abandonment rate and those…
By Linda Bustos A couple weeks ago, we covered an advanced personalization tactic: geolocated weather targeting. Burton Snowboards tested geolocated weather messaging on its home page, and found an 11.6% uptick in conversion. Hat tip to Get Elastic reader Cheryl…
By Linda Bustos The July 1 deadline for CASL, Canada’s new anti-spam e-mail legislation has come and gone. If you’re not familiar with CASL, the legislation requires re-opt in for any Canadian email subscriber on a commercial mailing list. (This…
By Linda Bustos The findings of an Accenture Interactive CMO survey have been remixed into an infographic, appearing on Via: Get Elastic eCommerce
By Becca Lindquist “There are no universal truths in marketing. The only way we can really figure out what works is through A/B testing.” -Paul Koch, Marketing Strategist, Viget Testing a call to action is about as low as the…
By Linda Bustos It’s that time again – enjoy these choice cuts of ecommerce goodness from around the Web. Invesp shares examples of A/B tests that destroy myths A/B testing helped create. How do you personalize for non-anonymous (nonymous?) visitors?…