By Linda Bustos What’s the biggest mistake I see among online retailers’ mobile sites? “Invisible” guest checkout. That’s guest checkout that exists, but is buried so far, it’s too easy to miss. Why hiding guest checkout is terrible, just terrible…
By Linda Bustos To wrap up August, enjoy these informative ecommerce related articles from around the Web. Smart Insights shares 10 tips to create an effective Cart Recovery Programme. Think going responsive is a silver bullet for raising mobile conversion?…
By Linda Bustos Get Elastic is on vacation this week, so in lieu of articles, enjoy this collection of Online package tracking Download our app! Mobile marketing Marketing interview Coupon code Home page usability Consumer behavior How to annoy a…
By Linda Bustos This week’s infographic looks at social commerce statistics and trends in the US, courtesy of Tweetables Social commerce is projected to grow to $14B in 2015, compared to $3B in 2012 Tweet this Social commerce is forecast…
By Linda Bustos A few years back, I posted 17 styles of Twitter updates for online retailers, from branding to customer care to “transactional” tweets. Absent from that list (because it didn’t exist) was micro-video from Vine and Instagram. The…
By Linda Bustos It’s generally believed that product recommendations on ecommerce sites increase conversion and average order value. But according to e-tailing group’s 16th Annual Merchant Survey, 59% of retailers don’t know what kind of conversion rates they achieve when…
By Linda Bustos This week’s featured infographic examines the psychology of conversion optimization, from pricing to verbiage to segmentation. Via Helpscout Via: Get Elastic eCommerce
By Linda Bustos Nobody likes to cut an email subscriber loose, but when someone wants to go…you gotta let ‘em go. But it doesn’t mean the customer relationship is over. Some email defectors may simply just want to reduce their…
By Linda Bustos For many online retailers, a world without coupon codes and promotions is unimaginable. Unless you have a brand unaffected by Amazon, coupons are likely part of your merchandising toolkit. As we’ve covered on Get Elastic in the…
By Linda Bustos This week’s infographic is courtesy of Click to enlarge infographic. Via: Get Elastic eCommerce