By Tim Berry There was a time, a few decades ago, when I thought sticking to the plan was a good for business. “Because that’s the plan” seemed like a good thing. But I’ve changed my mind. Having a plan…
By Junan Pang You already know that approaching customers with a one-size-fits-all marketing strategy is far from a best practice. Visitors to your website differ by source, browser, purchasing habits, and other important attributes. If you are keeping tabs on…