By Linda Bustos Mobile apps are expected to drive over 40% of mobile sales for the top 500 retailers this year, not to mention mobile’s contribution to in-store sales. But research by Forrester commissioned by RetailMeNot suggests mobile shoppers prefer…
By Linda Bustos Optimizing your mobile experience requires an understanding of mobile’s role in the purchase journey. Device detection only determines the experience format (e.g. responsive design), but it’s the context that best determines the content, offers and features you…
By Linda Bustos What wins, email or social media? Why not have both working together? Today’s infographic looks at email+social integration, from Tweetables Only 56% of marketers integrate social with their email marketing program Tweet this Email reaches its intended…
By Linda Bustos No marketer wants email subscribers to defect, but if and when a subscriber wants to opt-out, it’s best not to resist. Not only will your engagement metrics rise by letting the no-longer-interested go, it keeps up your…
By Linda Bustos Our last post, The Art of Email Sign Up: 18 Dos and Don’ts continues today with welcome email tips. Optimize for the open Send promptly The welcome message is a type of triggered email, and as such,…
By Linda Bustos This week’s infographic comes from Tweetables Mobile devices now account for 15.4% share of worldwide digital commerce Tweet this Mobile now drives 50% of US online retail traffic Tweet this 55% of in-store shoppers have used mobile…
By Linda Bustos Despite the shiny glory of Pinterest, Instagram, Twitter and the Facebook, email is not dead. According to Marketing Sherpa, email is consumers’ preferred method of communication with business, eclipsing social media. Research by Econsultancy cites 20% of…
By Linda Bustos This month Walmart and Amazon duelled over low-low pricing, and Jet.com officially entered the battle. To compete, online marketers need to be strategic, nimble and on top of their game. We hope our choice cuts for the…