By Linda Bustos When a brand or manufacturer fails to execute a strong digital strategy, it risks falling short of customer expectiations. “Consumers today do not distinguish between channels, or even brands vs. retailers, but they do have high demands…
By Volusion Color is a powerful, emotional and hugely important part of any design. But finding the right colors for your store isn’t always easy. Check out this post for the seven color resources that can help. Are you looking…
By Tim Berry With this post I’d like to give my personal answer to the frequent question, “What do angel investors look for in a business plan?” I can’t promise that what I think applies to anybody else. But I’ve…
By Jodie Ellis Another Tuesday without a music video being released to tout your amazing work as a conversion optimization professional? Not this time. Yes, thats right. We’ve taken to the microphone and let loose the debut track from our…
By Megan Bush VeggieTales is an animated children’s TV series, hugely popular with pre-schoolers in the United States. Since 1993, they have sold over 70 million videos, 15 million books, 7 million CDs, and all sorts of accessories touting the…
By Linda Bustos This week’s infographic hones in on the need for speed – highlighting the ups and downs of conversion based on page load time, courtesy of Tweetables For every 1s in web page performance speed, Walmart experienced 2%…
By bridgetwpollack If you’re looking to ramp up your business’s online presence and help your potential customers find you more easily, you may have considered a variety of web advertising options: banner ads, social media ads, pay-per-click sponsor ads, SEO,…
By Guest author Want to get started building an affiliate network for your online store? Then you won’t want to miss the five crucial tips in this post. Read on to learn more. Running your ecommerce affiliate program can be…
By Guest author Who knew spring and shipping go so well together? Check out this post from our partner, ShipStation, to get four easy tips for improving your shipping this season. Are you looking for easy ways to increase your…
By Linda Bustos Do tablet users behave (and convert) similarly to desktop users? Clark’s shoes set out to answer this question by testing its winning tablet design on desktop against its desktop version. The case originally appeared on WhichTestWon (a…