By Loni Stark From our trusted partner Adobe, Get Elastic is pleased to bring you this insightful post from Adobe’s just-released digital marketing report the “State of Content: Rules of Engagement for 2016″. It’s the most wonderful time of the…
By Get Elastic Fred Faulkner, Marketing Director at ICF Interactive, was recently interviewed for CMSWire’s Discussion Point: What’s on Your 2016 Digital Radar? while at Gilbane Conference. Essentially, he states that while brands will need to invest in marketing, experience,…
By Get Elastic In addition to driving half of all ecommerce traffic, mobile accounted for 30 percent of all US retail ecommerce sales in a recent three-month period. For some retailers, mobile accounted for as much as 40 percent. What’s…
By Get Elastic With holiday sales in full swing, retailers can expect the inevitable spike in returns. Depending on the goods being sold, return rates vary between 5% and 18%. Making the returns process transparent encourages repeat sales and builds…
By Get Elastic Consumer technology, and in particular mobile, has tipped the scales of power in the favor of consumers. Researchers are now calling this trend the “Age of the Consumer”. This has resulted in more and more organizations looking…
By Linda Bustos Black Friday and Cyber Monday are almost here, and that means retailers are already fretting about how to maximize online revenue and steal customers from competitors. According to Forrester Research, U.S. online holiday sales will exceed US$95-billion…
By Harry Chemko There isn’t an organization in existence today that hasn’t had some internal dialog about digital experiences, and for good reason. Digital experience investments, either in technology, people, or process (or all of those), represent a unique opportunity….
By Linda Bustos Site search is radically important. Site visitors that use search boxes are more likely to know specifically what they want and are closer to conversion than those just browsing. For ecommerce site search, it’s table stakes to…
By Linda Bustos Consumer research suggests mobile shoppers prefer mobile websites to retail apps. But if you’ve invested in a companion app and wish to use your mobile home page to promote it, be careful about how you pitch your…
By Linda Bustos When it comes to mobile commerce, the effort typically goes into getting mobile websites and apps live and mastering responsive design, and obsessing over home page, product page, category, search, menu navigation and mobile checkout usability. But…