By Linda Bustos
Click to enlarge infographic
Highlights
- 42% of ecommerce players have invested significantly in mobile
- 30% of ecommerce players have invested significantly in omnichannel
- 28% of ecommerce players have invested significantly in retargeting
- 27% of ecommerce players have invested significantly in personalization
- 27% of ecommerce players have invested significantly in Big Data or CRM
- 81% of ecommerce companies invest in consistent branding across channels
- 70% of retailers share inventory across channels
- 90% of ecommerce players believe cross-sell recommendations deliver positive ROI
- 89% of ecommerce players believe product reviews deliver positive ROI
- 97% of retailers use analytics, 92% use A/B, MVT or usability testing
- 32% of retailers report mobile generating >10% of revenue
- 1 in 5 retailers see mobile traffic >30%
