By Linda Bustos This week’s infographic Friday feature comes from Tweetables 62% of consumers say they shop online at least once per month Tweet this 1 in 10 consumers would spend more than $1K online without seeing the product first…
By Linda Bustos This post is contributed to GetElastic by Kevin Lindsay from the Adobe Digital Marketing Blog. If you like Get Elastic, we highly recommend you head over and subscribe! (And you can follow Kevin @kevinlindsay) Last week I…
By Hiten Shah You’ve asked everyone in your company. You’ve looked to your competitors. You talk about it with your friends at happy hour. You’re trying to come up with ideas for your next big A/B testing win. Pulling qualitative…
By Cate Seago Website redesigns can be hugely impactful for businesses and other organizations. There are cases all over the internet of site redesigns causing massive drop offs in visitors and conversion rates. For example, the news site Digg lost…
By Linda Bustos Once again – our month-end roundup of ecommerce linky goodness. Enjoy these picks from May. “eCommerce is growing – but physical retail is far from doomed” says Forrester’s Sucharita Mulpuru. Find out why on the Forrester Blog….
By Linda Bustos This week’s infographic is courtesy of Tweetables Online coupon use rose from 16% in 2010 to 29% in 2013, mobile from 4% to 10% Tweet this 66 million digital coupons were redeemed in 2013 Tweet this 34%…
By Linda Bustos While e-receipts and retail loyalty card programs have been around for years, few have made the move to mobile. Last week, Walmart rolled out a new twist on the e-receipt, giving customers the option to save them…
By Linda Bustos A question came up at a recent local Adobe roundtable event on personalization: How can you psychographically segement a customer without knowing anything else about them? This is a topic we covered a few years ago on…
By Linda Bustos To continue our personalization theme this week, check out this infographic discovered via Wanna see this super-sized? Click to zoom Tweetables 73% of customers prefer personalized shopping experiences Tweet this 46% of customers purchase more when personalized…
By Linda Bustos You don’t know because you haven’t asked. This is true in many situations in life — and also in personalizing the customer experience. Last post, we discussed why personalization is often so difficult because we simply don’t…