By Megan Bush VeggieTales is an animated children’s TV series, hugely popular with pre-schoolers in the United States. Since 1993, they have sold over 70 million videos, 15 million books, 7 million CDs, and all sorts of accessories touting the…
By Linda Bustos This week’s infographic hones in on the need for speed – highlighting the ups and downs of conversion based on page load time, courtesy of Tweetables For every 1s in web page performance speed, Walmart experienced 2%…
By Linda Bustos Do tablet users behave (and convert) similarly to desktop users? Clark’s shoes set out to answer this question by testing its winning tablet design on desktop against its desktop version. The case originally appeared on WhichTestWon (a…
By Linda Bustos Originating as inside-jokes in video games, TVs and movies, some digital marketers have also used Easter eggs to crack up customers. For the last 2 years, we’ve run Easter features on Easter eggs in ecommerce marketing: How…
By Lisa Walker A key takeaway from this year’s Adobe Summit is that if your business can capitalize on things that are out in the marketplace right now – sensors, mobile, social, wearables – you will be able to establish…
By Linda Bustos The obvious application of beacon technology is to push content – be it welcome greetings, discounts and special offers, product information, branded content or other alerts. What else can beacons offer in-store? Based on the research in…
By Linda Bustos This week’s infographic comes from Via: Get Elastic eCommerce
By Linda Bustos “Today’s digitally empowered consumers have extremely high expectations of modern marketers.” — MRM McCann Unfortunately, brand experiences online often underwhelm customers. Western Union had a problem. Its ecommerce platform-driven digital experience was inflexible, static and “one size…