By Linda Bustos In honor of Canada day (or should I say “honour”), we’re featuring an Infographic Monday with stats on the state of Canadian commerce (via Click to enlarge infographic Tweetables 5-8% of all sales in Canada are made…
By Linda Bustos Last post, we discussed how Click to enlarge infographic Via: Get Elastic eCommerce
By Linda Bustos Online retailers depend on the power of Web analytics to deeply understand customer behavior, track sales performance and analyze optimization efforts. Without them, marketers and merchandisers would be shooting blanks into cyberspace. But what about in-store retail?…
By Linda Bustos 68% of smartphone and tablet owners have attempted to make a purchase through their device, and 66% report they’ve encountered obstacles that prevented them from completing checkout. 47% of respondents say checkout “took too long” according to…
By Linda Bustos Still demystified by Big Data? What is it? Where does it come from? What do you do with it? Lookin’ fuzzy? Click to enlarge infographic, or read summary below… Summary Internal archived data that lives behind your…
By Linda Bustos As mentioned in our last post on Infographic credit: Backlinko and SingleGrain Via: Get Elastic eCommerce
By Linda Bustos Search is continually changing, and if you’re relying on outdated SEO advice, you won’t be helping — and even may be hindering — your organic search performance. Advice that was once solid morphs into myth as Google…
By Linda Bustos An estimated $3 trillion worth of private sector business is driven by the weather, and thanks to climate change, the traditional four-season model is not a reliable predictor of sales. The good news is big data can…
By Linda Bustos We know about the conventional ways of geotargeting – directing customers to localized e-stores, showing the right language, currency and shipping options, serving the right catalog for a given zipcode, etc. But what about the quirky and…
By Linda Bustos There’s no doubt that we’re in the age of the ‘digital’ retailer. Forrester Research estimates that by 2017, half of all retail transactions — approximately US$900-million of the US$1.8-trillion retail market — will be influenced by digital…