The Value of Coupons in Digital Marketing [Infographic]

By Linda Bustos

This week’s infographic is courtesy of


  • Online coupon use rose from 16% in 2010 to 29% in 2013, mobile from 4% to 10% Tweet this
  • 66 million digital coupons were redeemed in 2013 Tweet this
  • 34% of smartphone owners will use their device for mobile coupons Tweet this
  • 92% of consumers used online coupons in 2013 vs 64% in ‘07 Tweet this
  • 53% of men use online coupons vs. 47% of women (surprised?) Tweet this
  • 63% of consumers say they will reconsider an abandoned cart if offered a coupon Tweet this
  • 96% of online coupon users use coupon websites to find them Tweet this
  • Consumers are least interested in coupons that offer free shipping, most in $OFF Tweet this
  • 28% of consumers will share retailer deals via social media Tweet this
  • 67% of consumers will Like a Facebook page to get 25% or more discount from a brand Tweet this
  • 17% of consumers will Tweet or RT a deal to save 25% or more from a brand Tweet this
  • 93% of coupon users are very likely to use coupons or discounts they receive via email Tweet this
  • 40% of consumers share email deals via email to their friends Tweet this
  • 70% of consumers say they’ve used a coupon or discount from a marketing email within the last week Tweet this

Via: Get Elastic eCommerce

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