By Linda Bustos
We know about the conventional ways of geotargeting – directing customers to localized e-stores, showing the right language, currency and shipping options, serving the right catalog for a given zipcode, etc. But what about the quirky and creative ways brands target different locations?
Watching the weather
Budweiser’s Ice Cold Index serves temperature-dependent discounts through its mobile app in Dublin, Ireland. Combined with a pub finder for over 2500 participating watering holes, brand fans can cash in when the mercury rises – up to a ‘free’ brew.
Speaking of beer,
How creative will you get with personalization?