3 Untypical Ways Brands Use Geographic Personalization

By Linda Bustos

We know about the conventional ways of geotargeting – directing customers to localized e-stores, showing the right language, currency and shipping options, serving the right catalog for a given zipcode, etc. But what about the quirky and creative ways brands target different locations?

Watching the weather

Budweiser’s Ice Cold Index serves temperature-dependent discounts through its mobile app in Dublin, Ireland. Combined with a pub finder for over 2500 participating watering holes, brand fans can cash in when the mercury rises – up to a ‘free’ brew.

Speaking of beer,

How creative will you get with personalization?

Via: Get Elastic eCommerce

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