By Linda Bustos According to the e-tailing group’s 2014 Annual Merchant Survey, the trend is towards higher reported cart abandonment behavior compared to 2013. It’s roughly 50/50 split among the 100 retailers studied who enjoy sub-50% abandonment rate and those…
By Linda Bustos A couple weeks ago, we covered an advanced personalization tactic: geolocated weather targeting. Burton Snowboards tested geolocated weather messaging on its home page, and found an 11.6% uptick in conversion. Hat tip to Get Elastic reader Cheryl…
By Linda Bustos The July 1 deadline for CASL, Canada’s new anti-spam e-mail legislation has come and gone. If you’re not familiar with CASL, the legislation requires re-opt in for any Canadian email subscriber on a commercial mailing list. (This…
By Linda Bustos The findings of an Accenture Interactive CMO survey have been remixed into an infographic, appearing on Via: Get Elastic eCommerce
By Linda Bustos It’s that time again – enjoy these choice cuts of ecommerce goodness from around the Web. Invesp shares examples of A/B tests that destroy myths A/B testing helped create. How do you personalize for non-anonymous (nonymous?) visitors?…
By Linda Bustos In honor of Canada day (or should I say “honour”), we’re featuring an Infographic Monday with stats on the state of Canadian commerce (via Click to enlarge infographic Tweetables 5-8% of all sales in Canada are made…
By Linda Bustos Last post, we discussed how Click to enlarge infographic Via: Get Elastic eCommerce
By Linda Bustos Online retailers depend on the power of Web analytics to deeply understand customer behavior, track sales performance and analyze optimization efforts. Without them, marketers and merchandisers would be shooting blanks into cyberspace. But what about in-store retail?…
By Linda Bustos 68% of smartphone and tablet owners have attempted to make a purchase through their device, and 66% report they’ve encountered obstacles that prevented them from completing checkout. 47% of respondents say checkout “took too long” according to…
By Linda Bustos Still demystified by Big Data? What is it? Where does it come from? What do you do with it? Lookin’ fuzzy? Click to enlarge infographic, or read summary below… Summary Internal archived data that lives behind your…