By Linda Bustos A question came up at a recent local Adobe roundtable event on personalization: How can you psychographically segement a customer without knowing anything else about them? This is a topic we covered a few years ago on…
By Linda Bustos To continue our personalization theme this week, check out this infographic discovered via Wanna see this super-sized? Click to zoom Tweetables 73% of customers prefer personalized shopping experiences Tweet this 46% of customers purchase more when personalized…
By Linda Bustos You don’t know because you haven’t asked. This is true in many situations in life — and also in personalizing the customer experience. Last post, we discussed why personalization is often so difficult because we simply don’t…
By Linda Bustos Personalization. You might define it as delivering the right content / products / offers, at the right time to the right customers… Of course, it’s easy for marketing gurus to preach, and vendors to promise – but…
By Linda Bustos Continuing our topic on beacons and in-store tech, this week’s infograhic is twice as nice, with contributions form and a graphic of unknown origin found on Pinterest. Beacons vs. NFC Both beacons and NFC support mobile payments…
By Linda Bustos No longer is the physical channel a distinct entity from digital – smartphones and in-store technology such as interactive signage, beacons, wearable tech and other sensor-based technologies are bringing Web content to the retail experience. According to…
By Linda Bustos On the heels of Tweetables 28% of digital marketers say managing a website is hell Tweet this Only 38% of marketers believe their CMS delivers a brand-enhancing experience Tweet this 87% of marketers expect a CMS to…
By Linda Bustos This week Amazon announced its latest social shopping effort: #AmazonCart allows Twitter users to add items to cart direct from their Twitter feed. Reply to any Tweet that contains an Amazon product link with hashtag #AmazonCart and…
By Lisa Walker As new touchpoints and degrees of context continue to rise, one trend is clear in this new economy — things are looking good for the Chief Marketing Officer. As Samuel Greengard, Contributing Writer to CMO.com writes: Digital…
By Linda Bustos This week’s infographics focuses on millennials and mobile commerce, courtesy of Tweetables 40% of male and 33% of female millennials say they would buy everything online if they could Tweet this Millennials carry $200 Billion in annual…