By Linda Bustos You can read articles about mobile web vs. native app vs. hybrid app, but sometimes a visual, such as a decision tree, is the best resource for making a decision that’s right for your business. SapientNitro’s Click…
By Linda Bustos Big data is a big buzzword, and as an emerging technology, sits at the peak of the 2013 Gartner Hype Cycle for Emerging Technologies. We’re happy to announce Elastic Path has been recognized in Gartner’s “Hype Cycle…
By Linda Bustos In 2016, the CMO is expected to spend more on technology than the CIO, thanks to consumer demand for always-on immersive, personalized experiences and media across a variety of devices. In Insights 2014: Connecting Technology and Story…
By Linda Bustos This week’s infographic looks at the tablet commerce landscape at a glance, via Click to enlarge infographic Tweetables Worldwide tablet sales increased 68% from 2012 to 2013 Tweet this Over 1/2 of online time happens on mobile,…
By Linda Bustos Much of the cool, new ways ecommerce sites mesh with social and mobile is thanks to APIs, or Application Programming Interfaces which allow applications to communicate with each other, share data and perform various functions. For example,…
By Linda Bustos Last week was a hot one, with Twitter announcing its acquisition of cross-channel promotions startup CardSpring, and Facebook testing a “Buy” button, joining Twitter who launched the same feature last month. The CardSpring deal is just a…
By Linda Bustos This week’s infographic from Click to enlarge infographic Tweetables 89% of consumers use search engines to research purchases Tweet this 62% of all online searchers visit 1 of the top 3 results #SEO Tweet this 79% of…
By Linda Bustos Shoppable video isn’t new (Get Elastic first covered Youtube’s efforts to So is shoppable video a flop, or is it just underrated? Why shoppable video makes sense Leverage existing content (including still images), turn them into transactional…
By Linda Bustos Required for effective personalization is knowing thy visitor. You can infer intent by referral campaigns and keywords, on-site searches, site navigation, wishlist activity and cart contents. Or segment customers based on profile information, device type, geolocation, new…
By Linda Bustos Click to enlarge infographic Highlights 42% of ecommerce players have invested significantly in mobile 30% of ecommerce players have invested significantly in omnichannel 28% of ecommerce players have invested significantly in retargeting 27% of ecommerce players have…