By Linda Bustos Get Elastic is on vacation this week, so in lieu of articles, enjoy this collection of Online package tracking Download our app! Mobile marketing Marketing interview Coupon code Home page usability Consumer behavior How to annoy a…
By Linda Bustos This week’s infographic looks at social commerce statistics and trends in the US, courtesy of Tweetables Social commerce is projected to grow to $14B in 2015, compared to $3B in 2012 Tweet this Social commerce is forecast…
By Linda Bustos A few years back, I posted 17 styles of Twitter updates for online retailers, from branding to customer care to “transactional” tweets. Absent from that list (because it didn’t exist) was micro-video from Vine and Instagram. The…
By Linda Bustos It’s generally believed that product recommendations on ecommerce sites increase conversion and average order value. But according to e-tailing group’s 16th Annual Merchant Survey, 59% of retailers don’t know what kind of conversion rates they achieve when…
By Linda Bustos This week’s featured infographic examines the psychology of conversion optimization, from pricing to verbiage to segmentation. Via Helpscout Via: Get Elastic eCommerce
By Linda Bustos Nobody likes to cut an email subscriber loose, but when someone wants to go…you gotta let ‘em go. But it doesn’t mean the customer relationship is over. Some email defectors may simply just want to reduce their…
By Linda Bustos For many online retailers, a world without coupon codes and promotions is unimaginable. Unless you have a brand unaffected by Amazon, coupons are likely part of your merchandising toolkit. As we’ve covered on Get Elastic in the…
By Linda Bustos This week’s infographic is courtesy of Click to enlarge infographic. Via: Get Elastic eCommerce
By Linda Bustos Ecommerce site search is a critical touchpoint in a customer’s purchase journey. Those who use search have something specific in mind, and a failure of your site search tool to deliver the most relevant results in a…
By Linda Bustos If you’re looking for a good summer read, look no further than a few of our favorite ecommerce articles from July, 2014: Econsultancy found that 42% of ecommerce teams don’t have someone assigned to optimizing site search….