By Linda Bustos Once again, it’s time to round up our favorite ecommerce links of the month: Our own Matt Dion shares Why omnichannel commerce could cost you your job (and 4 things you can do about it) in the…
By Linda Bustos While personalization engines can track search and navigation behavior to determine how to select the most relevant content to a site visitor, a lesser-known tactic is to use how category and search results are filtered to provide…
By Linda Bustos What is digital transformation? The use of any digital technology to provide better products, services and experiences. Whether you’re McGraw-Hill Education What holds back digital transformation? Company culture Increasing pace of change Constant search for expertise Cost…
By Linda Bustos Every ecommerce marketer wants to figure out how to make the most out of social (or anything out of social). And while organic exposure is cheap, it’s getting harder and harder to reach fans in the News…
By Linda Bustos There’s a customer segment you need to pay attention to: the mobile-only shopper. Note the number that exceed 50% of mobile-only visits, or come very close. And a study by xAD/Telmetrics found 42% of mobile users consider…
By Linda Bustos This week’s infographic Tweetables 67.45% of online shopping carts are abandoned Tweet this The average delay between first visit and actual purchase is 19 hrs Tweet this 72% of online shoppers complete their purchase within 12hrs of…
By Linda Bustos In our Adobe Summit session Reinventing customer engagement with Experience-driven Commerce: How McGraw-Hill Education Took on Digital Learning and Won last week in Salt Lake City, Utah, we teamed up with Adobe and McGraw-Hill Education to share…
By Linda Bustos With Apple Watch’s launch last week, marketers are paying attention to what they can do with the wearable. While QVC wasted no time in developing its own Apple Watch features, ready to launch when the smartwatch does,…
By Linda Bustos This week’s infographic feature hails from Monetate, presenting the Tweetables 75% of US consumers like it when brands send them personalized messages & offers Tweet this 73% of US consumers like to buy from brands that personalize…
By Linda Bustos It’s Partner Thursday! Today’s post is contributed by ICF Interactive, a full-service interactive marketing agency that guides brands through informed strategy, inspired design, and technical know-how. Forget most of what you already know about online retailing. Whether…