The Guide to Digital Transformation [Infographic]

By Linda Bustos

What is digital transformation? The use of any digital technology to provide better products, services and experiences. Whether you’re McGraw-Hill Education

What holds back digital transformation?

  • Company culture
  • Increasing pace of change
  • Constant search for expertise
  • Cost
  • Red tape and regulation
  • 3 steps to digital transformation

    1. Define your digital strategy – Where is your priority? Play to your strengths and consider your culture
    2. Identify your digital leader – CTO, CMO, CIO or contracted Chief Digital Officer?
    3. Open up and integrate – understand the API economy to streamline processes

    The future of digital

    Will all brands become technology firms?
    Online and offline worlds are merging
    Developing nations will drive innovation
    IT budgets focused on digital experiences, not technologies
    Keep up with the rate of change


    1. Encourage innovation, then watch it grow
    2. Know your strengths, but be open to change
    3. Trust your customers

Via:: Get Elastic eCommerce

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