By Linda Bustos With Apple’s Spring Forward event happening today, it’s no secret Apple Watch is on the menu. The latest Apple product joins Pebble and Samsung’s smartwatches and Google Glass as pairable-wearables to mobile apps. But are smartwatch apps…
By Linda Bustos This week’s infographic hones in on Tweetables 44% of companies have a greater focus on customer acquisition vs 18% that focus on retention Tweet this Only 40% of companies and 30% of agencies have an equal focus…
By Linda Bustos If guest checkout is so important to conversion, why would ASOS remove it from its mobile experience? The answer is: it’s redesigned its mobile flow to support social log-in. According to 2014 research by BlueResearch, 42% of…
By Linda Bustos February is the shortest month but it wasn’t short on fantastic digital marketing content! Check out our picks from around the Web. Errol Denger’s Reinventing Customer Engagement with Experience-Driven Commerce outlines a systematic methodology to establish a…
By Linda Bustos This week’s infographic looks at the top 10 challenges organizations face in capitalizing on Big Data, courtesy of The Top 10 Big Data Challenges 1. Cutural: Getting business units to share information across organizational silos 2. Technological:…
By Linda Bustos If 48% of consumers spend more when their experience is personalized, it’s no wonder that 90% of marketers believe personalization is “the future” and are making it a strategic priority this year. While an ecommerce experience can…
By Linda Bustos One trend in over the past few years which continues to impact the success of ecommerce and omnichannel companies is the rise of the tech-savvy CMO, as it’s technology that drives digital awareness, experience and action, and…
By Linda Bustos This week’s infographic hails from Radware, and displays why performance matters to mobile commerce. Tweetables 1 in 4 CIOs have no mobile strategy Tweet this 25% of Internet users in the US access the Internet solely through…
By Linda Bustos There is perhaps no other retail sector that takes better advantage of consumer behavior research and in-store optimization than grocery stores. From circular to layout, from shelf-space to checkout, supermarket marketers are masters of merchandizing. How can…
By Linda Bustos “Content and commerce” is a growing trend in digital. This week, we pick Bernardine’s brain on all things content and commerce. Bernardine Wu is the founder of FitForCommerce, a boutique consultancy that helps ecommerce and omnichannel businesses…