By Linda Bustos It’s that time again … here are our choice cuts for content from the month of April. When NOT to A/B Test Your Mobile App outlines 4 scenarios when you can skip testing and just implement a…
By Linda Bustos When a brand or manufacturer fails to execute a strong digital strategy, it risks falling short of customer expectiations. “Consumers today do not distinguish between channels, or even brands vs. retailers, but they do have high demands…
By Linda Bustos This week’s infographic hones in on the need for speed – highlighting the ups and downs of conversion based on page load time, courtesy of Tweetables For every 1s in web page performance speed, Walmart experienced 2%…
By Linda Bustos Do tablet users behave (and convert) similarly to desktop users? Clark’s shoes set out to answer this question by testing its winning tablet design on desktop against its desktop version. The case originally appeared on WhichTestWon (a…
By Linda Bustos Originating as inside-jokes in video games, TVs and movies, some digital marketers have also used Easter eggs to crack up customers. For the last 2 years, we’ve run Easter features on Easter eggs in ecommerce marketing: How…
By Lisa Walker A key takeaway from this year’s Adobe Summit is that if your business can capitalize on things that are out in the marketplace right now – sensors, mobile, social, wearables – you will be able to establish…
By Linda Bustos The obvious application of beacon technology is to push content – be it welcome greetings, discounts and special offers, product information, branded content or other alerts. What else can beacons offer in-store? Based on the research in…
By Linda Bustos This week’s infographic comes from Via: Get Elastic eCommerce
By Linda Bustos “Today’s digitally empowered consumers have extremely high expectations of modern marketers.” — MRM McCann Unfortunately, brand experiences online often underwhelm customers. Western Union had a problem. Its ecommerce platform-driven digital experience was inflexible, static and “one size…
By Lisa Walker Adobe Summit 2014 was a huge success. Over 7,000 marketers and technologists gathered in Salt Lake City, Utah to learn about the latest advancements in Adobe’s Marketing Cloud, see examples in action and liaise with those using…