By Linda Bustos It’s Partner Thursday Monday! Today’s post is contributed by ICF Interactive. Adobe’s 2014 North American Partner of the Year, ICF Interactive is a full-service interactive marketing agency that guides brands through informed strategy, inspired design, and technical…
By Linda Bustos Via:: Get Elastic eCommerce
By Linda Bustos As the “official” holiday season rapidly approaches (for some early birds, it’s already here), prepare for a massive uptick in sales – but also for unique problems that come with the busy season. Let’s examine 5 conversion…
By Linda Bustos I had the pleasure of teaming up with Invesp Consulting on a webinar last week: The New Customer Journey: A Convergence of Content, Context, Channels and Commerce. Check out the full session below! Via:: Get Elastic eCommerce
By Linda Bustos This week’s instalment of Infographic Friday is courtesy of Invesp Consulting on Via:: Get Elastic eCommerce
By Linda Bustos Our friends at Wider Funnel are running an Ask Me Anything event this week. Ask your burning question at this link. I got a head start with my question, gleaning some insights from the trenches from Wider…
By Linda Bustos Mobile apps are expected to drive over 40% of mobile sales for the top 500 retailers this year, not to mention mobile’s contribution to in-store sales. But research by Forrester commissioned by RetailMeNot suggests mobile shoppers prefer…
By Linda Bustos Optimizing your mobile experience requires an understanding of mobile’s role in the purchase journey. Device detection only determines the experience format (e.g. responsive design), but it’s the context that best determines the content, offers and features you…
By Linda Bustos What wins, email or social media? Why not have both working together? Today’s infographic looks at email+social integration, from Tweetables Only 56% of marketers integrate social with their email marketing program Tweet this Email reaches its intended…
By Linda Bustos No marketer wants email subscribers to defect, but if and when a subscriber wants to opt-out, it’s best not to resist. Not only will your engagement metrics rise by letting the no-longer-interested go, it keeps up your…