By Robin Johnson Website optimization is changing the way Chrome Industries does digital marketing. That’s thanks to Chrome’s Director of e-Commerce, Kyle Duford, who brought Optimizely into Chrome’s digital marketing arsenal in early 2013. In a video filmed at Chrome’s…
By Ural Cebeci As a new year starts, we want to look back and celebrate the amazing successes of our customers. This infographic is based on aggregate data from more than 4,600 experiments run with Optimizely. It shows the average…
By Amanda Graham It’s not too difficult for an experienced conversion optimization consultant to look at a horrid web design and have a strong feeling as to what changes will result in higher conversion rates. But when the original design…
By Tim Berry I worked for several years with a consulting firm called Creative Strategies. The name always struck me as ironic. In real business, from what I’ve seen, the best strategies aren’t creative. Instead, they’re obvious. Do what you…
By BarbaraWeltman Insurance is the backstop for business owners when things go wrong. Things happen, but owners want to be financially protected for the unexpected. The problem is that owners may assume they’re covered for certain events but find out…
By bridgetwpollack If you are looking to make any major improvements in your business, whether it is a second location, new equipment, or an additional product line, you most likely need business financing. But getting financing for your business can…
By Tim Berry Think of basketball or soccer. In both of these popular sports, dribbling is what the players do to move the ball in the right direction. It’s not the point of the game, it doesn’t score baskets or…
By smallbiztrends If you’re like most business owners, you are always looking for places to promote your business online. After all, you don’t have the advantage of huge brands that are household names. You have to work at getting visibility….
By Tim Berry I’ve been reminded twice in the last week about how important planning is to business, and how too many people misunderstand what a plan is supposed to do. My reminders came from two different people doing startups….
By BarbaraWeltman Need a new desk? A file cabinet? Machinery? A truck? Instead of simply buying a brand new item from your local dealer, consider some alternative ways to get what you need for little or no money. Here are…