By bridgetwpollack You’ve heard time and again that social media marketing is the key to your business’s success. But, do you know where the corresponding lock is? Or how to use it? Social media can seem like a behemoth of…
By Rieva Lesonsky We all know marketing is key to small business survival and success. And these days we’re so inundated with marketing platforms and tools that it can be overwhelming to know what to do to be an effective…
By Fabian Liebig When users land on a website, they search for relevant information and want to easily find the product that drove them to the particular website in the first place. If the content or the calls to action…
By Tim Berry I’ve been working on a new startup with some long-time friends and just discovered – again, for the umpteenth time – how the interaction between words, concepts, and numbers often demands the concrete logic of core business…
By Shana Rusonis This week, we’ve wrapped up an in-depth series on optimization in e-commerce with analysis of trends in retail for 2014, test ideas for product pages, checkout funnel optimization, and top obstacles for retailers looking to grow their…
By FranchiseKing Wherever we go, our baggage comes with us. It’s there, you know. We just don’t always realize it. Take franchising for instance. All of us look at franchising in a very personal way. That way is based on…
By Ryan Lillis In 2013, the percentage of the top 1 Million sites using an split testing platform grew by a massive 59%* (by comparison the Dow Jones Industrial Average had a breakout year and only grew by 22%). This…
By Becca Lindquist In a world where online shoppers are bombarded with options, one thing an online retailer can do to gain a competitive advantage is make it as easy as possible to buy their products. The series of pages…
By Kent Shimek It’s the time of year where companies highlight the major initiatives that will help them grow their market share and increase revenue. (Read our list of big bets for online retailers.) With all the talk of big…
By Ian Thiel It’s mid January, the time of year where the top retailers are convening under one roof at the National Retail Federation Convention and nearly every company with anything to say is outlining for you, the reader, their…