By Shana Rusonis The digital shopping revolution isn’t just around the corner; it’s here. Just ask Trunk Club, an innovative retailer putting a personal, human twist on the digital shopping experience. At Trunk Club, mobile is at the forefront of…
By Linda Bustos Site search is radically important. Site visitors that use search boxes are more likely to know specifically what they want and are closer to conversion than those just browsing. For ecommerce site search, it’s table stakes to…
By Jon Noronha Philadelphia will serve as the stage for the upcoming Shop.org Digital Summit from October 5-7, where retail professionals will convene to network, learn, and well… shop. Personalization continues to be one of the hottest topics at this…
By Linda Bustos Consumer research suggests mobile shoppers prefer mobile websites to retail apps. But if you’ve invested in a companion app and wish to use your mobile home page to promote it, be careful about how you pitch your…
By Linda Bustos When it comes to mobile commerce, the effort typically goes into getting mobile websites and apps live and mastering responsive design, and obsessing over home page, product page, category, search, menu navigation and mobile checkout usability. But…
By Linda Bustos It’s Partner Thursday Monday! Today’s post is contributed by ICF Interactive. Adobe’s 2014 North American Partner of the Year, ICF Interactive is a full-service interactive marketing agency that guides brands through informed strategy, inspired design, and technical…
By Linda Bustos Via:: Get Elastic eCommerce
By Linda Bustos As the “official” holiday season rapidly approaches (for some early birds, it’s already here), prepare for a massive uptick in sales – but also for unique problems that come with the busy season. Let’s examine 5 conversion…
By Linda Bustos I had the pleasure of teaming up with Invesp Consulting on a webinar last week: The New Customer Journey: A Convergence of Content, Context, Channels and Commerce. Check out the full session below! Via:: Get Elastic eCommerce
By Linda Bustos This week’s instalment of Infographic Friday is courtesy of Invesp Consulting on Via:: Get Elastic eCommerce