By Tim Berry There was a time, a few decades ago, when I thought sticking to the plan was a good for business. “Because that’s the plan” seemed like a good thing. But I’ve changed my mind. Having a plan…
By Junan Pang You already know that approaching customers with a one-size-fits-all marketing strategy is far from a best practice. Visitors to your website differ by source, browser, purchasing habits, and other important attributes. If you are keeping tabs on…
By BarbaraWeltman If you have at least one employee, you’re responsible for payroll taxes. These include withholding federal (and, where appropriate, state) income taxes and FICA tax from employees’ wages as well as paying the employer share of FICA tax…