By Jason Ferguson Don’t let the anonymity of an electronic storefront scare away potential customers and drive them to use your site for product research alone. We’ll share a few tips for reducing purchase anxiety and earning visitor trust. The…
By Linda Bustos Last week was a hot one, with Twitter announcing its acquisition of cross-channel promotions startup CardSpring, and Facebook testing a “Buy” button, joining Twitter who launched the same feature last month. The CardSpring deal is just a…
By Jason Ferguson Along with relevant on-page content, your title tag is the most important element of your on-page SEO. Learn how to keep your title tags trim and topical. Although meta tags do not hold the same sway over…
By Linda Bustos This week’s infographic from Click to enlarge infographic Tweetables 89% of consumers use search engines to research purchases Tweet this 62% of all online searchers visit 1 of the top 3 results #SEO Tweet this 79% of…
By Jason Ferguson Tired of seeing abandoned carts pile up? Learn the preventable causes of lost sales and the best ways to streamline your checkout process. There is no such thing as half of a sale. Abandoned carts combine the…
By Jason Ferguson “We saw that traffic was really high on one of our pages and we wanted to increase the conversion rate. That’s where I really needed some help, crafting the story and creating these beautiful landing pages that…
By Linda Bustos Shoppable video isn’t new (Get Elastic first covered Youtube’s efforts to So is shoppable video a flop, or is it just underrated? Why shoppable video makes sense Leverage existing content (including still images), turn them into transactional…
By Volusion Your logo is the crowning jewel of your brand–what does yours say about your business? One of our Senior Web Designers shares her logo design advice for effective and compelling branding. So you’re thinking about getting a logo…
By Linda Bustos Required for effective personalization is knowing thy visitor. You can infer intent by referral campaigns and keywords, on-site searches, site navigation, wishlist activity and cart contents. Or segment customers based on profile information, device type, geolocation, new…
By Jason Ferguson Learn valuable lessons from successful business founders as we share TED Talks from a lifelong entrepreneur, the founder of Fark.com, the co-founder of Reddit and a 13-year-old Renaissance woman. TED Talks have always been at the forefront…