By Takeshi Young As every online retailer knows, Black Friday and Cyber Monday are two of the busiest shopping days of the year. Using A/B testing and CRO to improve your e-commerce site is the key to maximizing your sales…
By Cara Harshman The last weekend in November is the biggest shopping weekend of the year -hands down. The competition during this weekend is extremely high, and many retailers are unsure of how to optimize their customers’ experiences. We hosted…
By Shana Rusonis E-commerce is a challenging industry; a saturated market and mass availability of goods to consumers means that successfully capturing customers has become less about the products you offer and more about the experience you deliver to each…
By Takeshi Young The homepage is often the highest traffic page on an e-commerce site. This single page is responsible for building trust, driving sales, and creating lifelong customers. Creating an effective homepage can be a difficult task. If you…
By Shana Rusonis How many times have you reached the end of an online checkout process, and waited with bated breath to find out whether your credit card processed successfully? Now, raise your hand if you’ve ever been worried that…
By Shana Rusonis The digital shopping revolution isn’t just around the corner; it’s here. Just ask Trunk Club, an innovative retailer putting a personal, human twist on the digital shopping experience. At Trunk Club, mobile is at the forefront of…
By Jon Noronha Philadelphia will serve as the stage for the upcoming Shop.org Digital Summit from October 5-7, where retail professionals will convene to network, learn, and well… shop. Personalization continues to be one of the hottest topics at this…
By Angelica Valentine While low-cost retail leaders like Amazon dominate online retail, a race to the bottom can seem like the only way to keep up. After all, Time reports that Amazon owns 23% of online retail market share. The…
By Cara Harshman Ideas for A/B tests can come from the darnedest places. But there’s nothing like case studies from other similar companies to get the hypothesis juices flowing. Here are 13 e-commerce conversion optimization case studies from Optimizely customers….
By Cate Seago A bustling IRCE Exhibit Hall in 2014. Internet Retailer Conference + Exhibit (IRCE) kicks off today with close to 10,000 people in attendance to learn and share best practices in online retail. To prepare for my time…