By Linda Bustos From mobile to social – customer care that meets the demands of the digital consumer covers all the bases. Enjoy Zendesk’s infographic Click to enlarge infographic Tweetables 70% of consumers using a mobile device to search intend…
By Linda Bustos There’s much ado about integrated, omnichannel shopping experiences, from responsive design to integrated inventory, buy online pick up in store services to in-store digital. But not to be overlooked is omnichannel customer service, where customers can communicate…
By Angelica Valentine While low-cost retail leaders like Amazon dominate online retail, a race to the bottom can seem like the only way to keep up. After all, Time reports that Amazon owns 23% of online retail market share. The…
By Linda Bustos The arrival of mobile search and social buy buttons are both an opportunity and a threat to online retailers — and will force them to get product content right. GetElastic connected with Mike Lapchick, product content expert…
By Linda Bustos Last post we examined why mobile matters to Millennials, featuring data that shows the gap between Gen X and Millennials’ technology preferences, behaviors and attitudes. Millennials have grown up digital, and this demographic has its own set…
By Linda Bustos Earlier this year, a study by ComScore commissioned by UPS surveyed global online shoppers about their cart abandonment habits. Aggregate data hides insights, while segmented data reveals them. How can ecommerce marketers apply this data to contextual…
By Linda Bustos Consumers follow brands on social because they presumably want to hear from them — Twitter’s own study found 52% of consumers want to be notified of special offers and 51% want to stay on top of brand…
By Linda Bustos This week’s infographic examines how beacons connect digital and physical experiences, from Click to enlarge infographic Tweetables 82% of smartphone users turn to their phones to influence their purchases Tweet this Beacons are expected to influence over…
By Linda Bustos We’ve been on a cart optimization kick this week, so it’s fitting to run an infographic on the topic. This week’s contribution was created by DMNews, illustrating the “complicated” Tweetables 65% of “occasional” online shoppers, and 52%…
By Linda Bustos Online shoppers are wild about free shipping. A recent study by ComScore and UPS found 58% of digital shoppers would add additional items to cart to qualify for it. To encourage this behavior, a popular and effective…