By Linda Bustos I had the pleasure of joining Robert Kilzono’s Ecommerce Marketing Podcast recently on one of my favorite online marketing topics: conversion optimization. Listen to the audio recording below, and/or read the full transcript here. And while you’re…
By Linda Bustos Elastic Path will be participating in Adobe Summit EMEA January 29 and 30, and there are several ways you can connect with us at the event: 1. Come by booth G6 and say hello (we’ve always got…
By Linda Bustos Any Tweetables Up to 31% of ecommerce revenue is due to personalized product recommendations Tweet this Study finds visitors who click on product recommendations convert 5.5x more Tweet this Product recommendations convert 1.7x higher when placed above…
By Linda Bustos Many in retail and ecommerce dream of a Utopian future where a single view of the customer will close the gap between digital and physical customer activity, and drive a perfectly personalized, predictive and pinpointed experience to…
By Linda Bustos You may have noticed that for head and mid-tail shopping queries (keywords with purchase intent), Google returns category pages from ecommerce sites far more often than single products. For example, a search in Google.ca for “iPhone chargers”…
By Linda Bustos This week’s infographic comes from QuickSprout, Tweetables 10-30% of ecommerce site revenue comes from product recommendations (Forrester) Tweet this In 2006, Amazon reported 35% of its revenues were directly related to cross-sell/upsell Tweet this Customers are more…
By Robin Johnson The bad news: If you have an e-commerce website, mobile site, or mobile app, it’s likely that up to 72% of shoppers abandon their shopping cart before completing a purchase in your store. The good news: This…
By Linda Bustos It’s Partner Thursday! Today’s post is contributed by “Working in the tech and digital strategy industry, new platforms or user interfaces don’t intimidate me. But, if I’m fumbling through something, wondering what menu items do or why…
By Linda Bustos Facebook just announced a number of coming updates to the social network, several of interest to ecommerce marketers: Facebook Messenger Business Facebook wants you to bake its messenger service into your checkout process to address questions during…
By Linda Bustos Are you a data nerd? This week’s infographic by Click to enlarge infographic Via:: Get Elastic eCommerce