By Linda Bustos
Another post on mobile menus?
You may recall, GetElastic posted
Designing Your Menu Test
Even if you don’t commit the above sins, consensus in the conversion community is you should be testing mobile menus. Menu labels tend to win over hamburger icons (as in this reader case study shared on GetElastic). So make sure your test includes a few different approaches to styling and at least one variation that uses a text label.
Measure bounce rate, page views, time on site, engagement with the menu (vs reliance on search) and of course revenue and conversion rates.
Need inspiration? Check out these approaches to mobile menus. Consider testing several of these.
Via:: Get Elastic eCommerce
