By Linda Bustos
This week’s infographic looks at email marketing optimization, courtesy of enlarge infographic
Tweetable stats
- Including an offer in email can double revenue per click Tweet this
- Vague subject lines reduce email open rates by 80% Tweet this
- Sending a series of email can lift conversion by 40% over sending single messages Tweet this
- The avg revenue per email for welcome messages is $5.83 vs $0.53 per bulk email Tweet this
- Open rates rise 10% when product names are mentioned in triggered cart recovery emails Tweet this
- Cart recovery emails that suggest additional products enjoy 50% higher click through Tweet this
- The average post purchase “thank you” email is opened 1.14 times, with many opened multiple times Tweet this
- Adding social sharing buttons to Thank You emails increase click through by 55% Tweet this
- Adding cross-sell recommendations to shipping confirmation email increases transactions by 20% Tweet this
- The average open rate for shipping confirmation email is 21% Tweet this
- About 1/10 customers respond to emails asking to review a purchase, ideally sent 2-3 weeks post-purchase Tweet this
Via:: Get Elastic eCommerce
