By Matty Wishnow This is a guest post from Matty Wishnow, the Founder & CEO of Clearhead, a validation and optimization agency based in Austin, TX. Blu Dot tests everything. Really. I know what you’re thinking. Is testing everything possible?…
By Robin Johnson The bad news: If you have an e-commerce website, mobile site, or mobile app, it’s likely that up to 72% of shoppers abandon their shopping cart before completing a purchase in your store. The good news: This…
By Oren Cohen This article is part of our Mobile Teardown Tuesday blog series. Each Tuesday, we choose a mobile app and suggest a few experiments the team might consider running to optimize the user experience. Click here to learn…
By Cara Harshman Smart marketers know that Pinterest is a valuable social media channel. In fact, one study found that Pinterest drives more traffic to media websites than Twitter, LinkedIn, Reddit, and Google+ combined. The referral traffic opportunity from Pinterest…
By Becca Lindquist “There are no universal truths in marketing. The only way we can really figure out what works is through A/B testing.” -Paul Koch, Marketing Strategist, Viget Testing a call to action is about as low as the…
By Hiten Shah You’ve asked everyone in your company. You’ve looked to your competitors. You talk about it with your friends at happy hour. You’re trying to come up with ideas for your next big A/B testing win. Pulling qualitative…
By Cate Seago Website redesigns can be hugely impactful for businesses and other organizations. There are cases all over the internet of site redesigns causing massive drop offs in visitors and conversion rates. For example, the news site Digg lost…
By Jodie Ellis Another Tuesday without a music video being released to tout your amazing work as a conversion optimization professional? Not this time. Yes, thats right. We’ve taken to the microphone and let loose the debut track from our…
By Megan Bush VeggieTales is an animated children’s TV series, hugely popular with pre-schoolers in the United States. Since 1993, they have sold over 70 million videos, 15 million books, 7 million CDs, and all sorts of accessories touting the…
By Junan Pang You already know that approaching customers with a one-size-fits-all marketing strategy is far from a best practice. Visitors to your website differ by source, browser, purchasing habits, and other important attributes. If you are keeping tabs on…