By Linda Bustos The “Store of the Future” combines in-store tech with the 5 forces of context — mobile, social media, data, sensors and location to provide rich, hyper-personalized shopping experiences. But are consumers ready for it? RichRelevance recently polled…
By Linda Bustos After a pilot in New York earlier this year, Facebook is now rolling out Place Tips for Business which allows businesses to push content to nearby Facebook users via beacons provided free by Facebook. Place Tips are…
By Linda Bustos We’re excited to feature our own infographic this week, inspired by our latest ebook Click to enlarge infographic Tweetables The use of mobile apps for shopping has doubled in the past year Tweet this 14% of consumers…
By Linda Bustos According to research by Econsultancy and RedEye, upwards of 50% of marketers’ personalization strategies are “standalone,” using only on-site data to target content and offers, as opposed to being integrated with data from other digital channels, such…
By Linda Bustos I’m frequently asked “what are the big trends in ecommerce?” And I can riff off several from omnichannel to social, Big Data to content + commerce. But there’s a problem with trends. Many are born to die….
By Linda Bustos Pinterest’s Click to enlarge infographic Tweetables 80% of Pinterest users are female, 50% are moms Tweet this 35% of Pinterest users visit the site exclusively through mobile devices Tweet this Over 80% of Pinterest pins are repins…
By Linda Bustos The social commerce buzz this week? Pinterest has announced that Buyable Pins are coming later this month, launching with select retailers. Unlike Twitter and Facebook’s respective Buy Buttons, pinners will be able to purchase without leaving Pinterest…
By Linda Bustos May came and May went, here are some must-read articles of-the-month to check out if you missed them. Is your marketing “fat, sick and nearly dead?” Join our CMO Matt Dion over at Huffington Post as he…
By Linda Bustos Earlier this week we looked at how Click to enlarge infographic Tweetables 67% of email was opened on a smartphone or tablet in Q4 2014 Tweet this Mobile email opens have grown 180% over the last 3…
By Linda Bustos It’s Partner Thursday! Today’s post is contributed by Via:: Get Elastic eCommerce