By Linda Bustos Online shoppers are wild about free shipping. A recent study by ComScore and UPS found 58% of digital shoppers would add additional items to cart to qualify for it. To encourage this behavior, a popular and effective…
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By Linda Bustos Omnichannel commerce is a hot topic, with retailers like Walgreen’s and Sephora leading the way in developing innovative in-store digital, mobile experiences and seamless content across touchpoints. Omnichannel experiences are particularly important to Millennials — far more…
By Linda Bustos It’s Partner Thursday! Today’s post is contributed by ICF Interactive. Adobe’s 2014 North American Partner of the Year, ICF Interactive is a full-service interactive marketing agency that guides brands through informed strategy, inspired design, and technical know-how….
By Linda Bustos Summertime…and the livin’s easy. At your leisure, enjoy some of our favorite articles from the month of June: Think you’ve nailed omnichannel ecommerce? Think again. Our own Matt Dion explains how Google’s Buy button and Android Pay…
By Linda Bustos This week’s infographic hits a hot topic: the Internet of things and how it impacts Marketing by Click to enlarge infographic Via:: Get Elastic eCommerce
By Linda Bustos At Interpreting and Using Your Results The ACMS maturity profiles are not a measure of how good your existing digital experiences are. Rather, they indicate the unique strengths and weaknesses of your enterprise, and suggest the level…
By Linda Bustos If you’ve never played Cards Against Humanity, congratulations. You’re a good person. “ Download Carts Against Humanity Via:: Get Elastic eCommerce
By Linda Bustos Click to enlarge infographic Via:: Get Elastic eCommerce
By Linda Bustos The “Store of the Future” combines in-store tech with the 5 forces of context — mobile, social media, data, sensors and location to provide rich, hyper-personalized shopping experiences. But are consumers ready for it? RichRelevance recently polled…
By Linda Bustos After a pilot in New York earlier this year, Facebook is now rolling out Place Tips for Business which allows businesses to push content to nearby Facebook users via beacons provided free by Facebook. Place Tips are…
