By Linda Bustos This week’s infographic examines how beacons connect digital and physical experiences, from Click to enlarge infographic Tweetables 82% of smartphone users turn to their phones to influence their purchases Tweet this Beacons are expected to influence over…
By Linda Bustos We’ve been on a cart optimization kick this week, so it’s fitting to run an infographic on the topic. This week’s contribution was created by DMNews, illustrating the “complicated” Tweetables 65% of “occasional” online shoppers, and 52%…
By Linda Bustos Online shoppers are wild about free shipping. A recent study by ComScore and UPS found 58% of digital shoppers would add additional items to cart to qualify for it. To encourage this behavior, a popular and effective…
By Linda Bustos Omnichannel commerce is a hot topic, with retailers like Walgreen’s and Sephora leading the way in developing innovative in-store digital, mobile experiences and seamless content across touchpoints. Omnichannel experiences are particularly important to Millennials — far more…
By Linda Bustos It’s Partner Thursday! Today’s post is contributed by ICF Interactive. Adobe’s 2014 North American Partner of the Year, ICF Interactive is a full-service interactive marketing agency that guides brands through informed strategy, inspired design, and technical know-how….
By News Hound There are three specific steps you can take to ensure that you and your client appreciate value more than price. I’m not suggesting that these steps are trivial or easy. I am, however, suggesting that if you…
By Linda Bustos Summertime…and the livin’s easy. At your leisure, enjoy some of our favorite articles from the month of June: Think you’ve nailed omnichannel ecommerce? Think again. Our own Matt Dion explains how Google’s Buy button and Android Pay…
By News Hound The most dangerous thing you can do, in business or anywhere else, is get stuck in the rut of what you think you know. The more certain you are, the more dangerous it gets. I have lost…
By News Hound Finding the right display ad network and optimizing the integration into your site has helped countless Web entrepreneurs become profitable and build sustainable businesses. But the real opportunity in display ad monetization exists when publishers are able…
By Linda Bustos This week’s infographic hits a hot topic: the Internet of things and how it impacts Marketing by Click to enlarge infographic Via:: Get Elastic eCommerce