By Linda Bustos This week’s infographic comes from Tweetables Mobile devices now account for 15.4% share of worldwide digital commerce Tweet this Mobile now drives 50% of US online retail traffic Tweet this 55% of in-store shoppers have used mobile…
By Linda Bustos Despite the shiny glory of Pinterest, Instagram, Twitter and the Facebook, email is not dead. According to Marketing Sherpa, email is consumers’ preferred method of communication with business, eclipsing social media. Research by Econsultancy cites 20% of…
By Linda Bustos This month Walmart and Amazon duelled over low-low pricing, and Jet.com officially entered the battle. To compete, online marketers need to be strategic, nimble and on top of their game. We hope our choice cuts for the…
By Linda Bustos From mobile to social – customer care that meets the demands of the digital consumer covers all the bases. Enjoy Zendesk’s infographic Click to enlarge infographic Tweetables 70% of consumers using a mobile device to search intend…
By Linda Bustos There’s much ado about integrated, omnichannel shopping experiences, from responsive design to integrated inventory, buy online pick up in store services to in-store digital. But not to be overlooked is omnichannel customer service, where customers can communicate…
By Angelica Valentine While low-cost retail leaders like Amazon dominate online retail, a race to the bottom can seem like the only way to keep up. After all, Time reports that Amazon owns 23% of online retail market share. The…
By Linda Bustos The arrival of mobile search and social buy buttons are both an opportunity and a threat to online retailers — and will force them to get product content right. GetElastic connected with Mike Lapchick, product content expert…
By Linda Bustos Last post we examined why mobile matters to Millennials, featuring data that shows the gap between Gen X and Millennials’ technology preferences, behaviors and attitudes. Millennials have grown up digital, and this demographic has its own set…
By Linda Bustos Earlier this year, a study by ComScore commissioned by UPS surveyed global online shoppers about their cart abandonment habits. Aggregate data hides insights, while segmented data reveals them. How can ecommerce marketers apply this data to contextual…
By Linda Bustos Consumers follow brands on social because they presumably want to hear from them — Twitter’s own study found 52% of consumers want to be notified of special offers and 51% want to stay on top of brand…