By Harry Chemko There isn’t an organization in existence today that hasn’t had some internal dialog about digital experiences, and for good reason. Digital experience investments, either in technology, people, or process (or all of those), represent a unique opportunity….
By Shana Rusonis E-commerce is a challenging industry; a saturated market and mass availability of goods to consumers means that successfully capturing customers has become less about the products you offer and more about the experience you deliver to each…
By Takeshi Young The homepage is often the highest traffic page on an e-commerce site. This single page is responsible for building trust, driving sales, and creating lifelong customers. Creating an effective homepage can be a difficult task. If you…
By Shana Rusonis How many times have you reached the end of an online checkout process, and waited with bated breath to find out whether your credit card processed successfully? Now, raise your hand if you’ve ever been worried that…
By Shana Rusonis The digital shopping revolution isn’t just around the corner; it’s here. Just ask Trunk Club, an innovative retailer putting a personal, human twist on the digital shopping experience. At Trunk Club, mobile is at the forefront of…
By Linda Bustos Site search is radically important. Site visitors that use search boxes are more likely to know specifically what they want and are closer to conversion than those just browsing. For ecommerce site search, it’s table stakes to…
By Jon Noronha Philadelphia will serve as the stage for the upcoming Shop.org Digital Summit from October 5-7, where retail professionals will convene to network, learn, and well… shop. Personalization continues to be one of the hottest topics at this…
By Linda Bustos Consumer research suggests mobile shoppers prefer mobile websites to retail apps. But if you’ve invested in a companion app and wish to use your mobile home page to promote it, be careful about how you pitch your…
By Linda Bustos When it comes to mobile commerce, the effort typically goes into getting mobile websites and apps live and mastering responsive design, and obsessing over home page, product page, category, search, menu navigation and mobile checkout usability. But…
By Linda Bustos It’s Partner Thursday Monday! Today’s post is contributed by ICF Interactive. Adobe’s 2014 North American Partner of the Year, ICF Interactive is a full-service interactive marketing agency that guides brands through informed strategy, inspired design, and technical…