By Tim Berry Think of social media as a tool for dealing with customers. Like any other tool, or channel, it’s not inherently good or bad for business; its value depends on what you do with it. The underlying problem…
By Susan Oakes The problem with project thinking is it leads you into the trap of continually needing new customers to have a healthy business. It can also mean that you get swamped with work for a time and then…
By News Hound If a picture speaks a thousand words, then a video certainly adds a good few more on top of that. One area in which video is invaluable is the “how-to” instructional that takes a diagram, recipe, or…
By News Hound After learning how to market themselves through tweets and status updates, some small companies are taking the next step: selling directly to consumers via social-networking sites. Merchants on Facebook and MySpace are adding e-commerce stores to their…
By News Hound There’s no firm statistics on how many small-business owners lend money to staff. But those who frequently engage in the practice say it makes good business sense. One reason, they say, is that it can help prevent…
By News Hound If a picture speaks a thousand words, then a video certainly adds a good few more on top of that. One area in which video is invaluable is the “how-to” instructional that takes a diagram, recipe, or…
By News Hound After learning how to market themselves through tweets and status updates, some small companies are taking the next step: selling directly to consumers via social-networking sites. Merchants on Facebook and MySpace are adding e-commerce stores to their…
By News Hound There’s no firm statistics on how many small-business owners lend money to staff. But those who frequently engage in the practice say it makes good business sense. One reason, they say, is that it can help prevent…
By News Hound What attitude adjustments should you make in your business to influence your employees? The next time you get a customer complaint, online or not, is your reaction, “Oh geez, here we go again?” Or do you think…
By News Hound Despite all the criticism that Mark Zuckerberg has taken for his actions in the past, there is one thing that nobody can contest: Zuckerberg is an extremely shrewd business person. He often thinks in terms of decades,…