By Linda Bustos In January, we asked Is 2014 the Year of Bitcoin for Ecommerce? Since then, we’ve seen the likes of NewEgg, Tiger Direct, Dell, Dish Network, Lord and Taylor and BloomNation jump on board with Bitcoin. Even PayPal…
By Volusion Find out what network neutrality means for your business and why Volusion is banding together with other ecommerce leaders to advocate for a democratic digital landscape. This January, a U.S. appeals court stripped the FCC of its power…
By Linda Bustos 92% of merchants participating in the e-tailing group’s 16th Annual Merchant Survey ranked A/B, multi-variate or other usability testing as most or somewhat important merchandising tactic for customer retention (second only to web analytics). While testing the…
By Volusion Want to create online promotions for your social media channels without scaring away your well-earned audience. One of our market specialists offers tips for creating social-ready promotions. Never underestimate the power of timely, targeted promotions – a coupon,…
By Volusion Summer is officially over, and now is the best time to prepare your paid search campaigns for the holiday rush. Join our webinar to learn how to prepare your PPC campaigns now to increase sales in December. Preparing…
By Jason Ferguson Avoid campaign-killing and costly PPC marketing mistakes by paying attention to your CTAs, crafting quality landing pages, ignoring expensive fights for position and narrowing your market. Paid ads are a great way to develop fast, high-converting traffic…
By Linda Bustos This week’s infographic comes from Tweetables Less than 42% of retailers have mobile marketing strategies in place Tweet this Only 38% of retailers have seen measureable success from mobile marketing efforts Tweet this For 54% of retailers,…
By Jason Ferguson Is Google really getting rid of exact match keywords in Adwords campaigns? Not exactly. Before you panic, learn more about close variants and the ways they expand your PPC campaign. The SEM community exploded late last month…
By Volusion Your product names carry beyond your product and category efforts, and carefully crafted titles can have a remarkable influence in your SEO, PPC and channel marketing efforts. Our specialists guide you through your top product naming considerations. Whether…
By Linda Bustos What’s the biggest mistake I see among online retailers’ mobile sites? “Invisible” guest checkout. That’s guest checkout that exists, but is buried so far, it’s too easy to miss. Why hiding guest checkout is terrible, just terrible…